Paolo Poletti is chill, a laid-back individual who thrives in the tranquillity of his thoughts, working in his bright office amidst the gentle hustle and bustle of his collaborators. These moments of reflection set the stage for his next shooting.

 

To create his exclusive shots, Paolo meticulously selects the perfect camera, special lenses, and the ideal angle. In his commercial films and videos, his camera moves effortlessly, always telling a fresh story, as every product and advertisement—from concept to sale—has the potential to narrate multiple lives.

 

Paolo’s passion for lenses began at an early age. He quickly realised that to inspire both himself and others, he needed to tell stories. He started by experimenting with early cameras, film, lenses, and shutters, eagerly pursuing knowledge and the evolution of his craft.

Fascinated by technology, Paolo has always aimed to work at the highest level, bringing the same commitment and passion he finds in his most trusted collaborators. His enthusiasm is infectious. When he speaks, he gazes intently at you, with the same unrelenting focus as a lens, hungry for images, life, and emotions. Every shot is an achievement, like a hunter seeking out his prey.

 

He always discovers the thread that leads to innovation and creativity, driven by a relentless stream of ideas. The secret to great work, he believes, is to engage in dialogue with light. Light must be tamed and directed, given purpose and form.

 

Among his many experiences in filmmaking, he holds particularly fond memories of “progress” advertisements, little gems of “high” television—brief stories capable of evoking profound emotions. In film, photography always leaves one in awe, creating a glow that wasn’t there a moment before. How long can a moment, a single second of creation, truly last?

The most beautiful film is still to be made. Paolo’s professional future is filled with ideas waiting to be explored. It is the art of anticipation that excites him the most, and he often shares, “When you capture a moment with an image, that moment becomes eternal and incorruptible.”

 

As a Director of Photography and a devoted interpreter of the sublime art of filmmaking, Paolo has the unique ability to transform the solitary darkness of an idea into a single, profound moment.

 

There’s a palpable excitement in his office on the outskirts of Milan, a place that once housed humble "bicocche" (shacks), where creativity now flourishes.

 

Let’s create, invent, and have fun together!

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By Paolo Spotti